Northeast Florida I-CAR is setting an
example with its pioneering image campaign
I-CAR has long realized that it needs to get its name out to the public and gain recognition by motorists. Its goals are to improve the industry's image, to get a better return on investment from I-CAR Gold Class facilities, and to help attract more qualified technicians into the industry.
Steve Carey, chairman of I-CAR's Northeast Florida region, says community outreach seems to be working to accomplish this in his area. Carey, who was named chairman of his local committee two years ago this August, has begun an awareness campaign for Jacksonville and the rest of northeast Florida …
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